Zoe’s Tale PART III PROLOGUE Free Essays

I lifted up my dad’s PDA and made note of the seconds with the 2,000 others in the room. â€Å"Five! Four! Three! Two! One!† And afterward there was no commotion, in light of the fact that everyone’s consideration †and I mean everyone’s †was stuck to the screens peppered around the Magellan’s regular zone. The screens, which had held brilliant skies in them, were clear and dark, and everybody was holding their breath, sitting tight for what came straightaway. We will compose a custom paper test on Zoe’s Tale PART III PROLOGUE or on the other hand any comparative subject just for you Request Now A world showed up, green and blue. Also, we as a whole went crazy. Since it was our reality. It was Roanoke, our new home. We would be the principal individuals to land there, the primary individuals to settle there, the main individuals to live our lives there. Also, we commended seeing it for that first time, we 2,000 pilgrims of Roanoke, all packed into that basic territory, embracing and kissing and singing â€Å"Auld Lang Syne,† in light of the fact that, well, what else do you sing when you go to another world? Another world, fresh starts, another year, another life. New everything. I embraced my closest companion Gretchen and we hollered into the amplifier I had been utilizing to check as the seconds progressed, and bounced here and there like simpletons. At the point when we quit jumping, a murmur in my ear. â€Å"So beautiful,† Enzo said. I went to take a gander at him, at this perfect, lovely kid what my identity was genuinely thinking about making my sweetheart. He was an ideal mix: heart-flutteringly beautiful and clearly completely oblivious of the reality, in light of the fact that he’d been spending the most recent week attempting to fascinate me with his words, for goodness' sake. Words! Like he didn’t get the young kid manual on the most proficient method to be totally garbled around young ladies. I valued the exertion. Furthermore, I valued the way that when he murmured his words, he was taking a gander at me and not the planet. I looked over at my folks around six meters away, kissing to commend the appearance. That appeared to be a smart thought. I arrived at my hand behind Enzo’s head to attract him to me and planted one right all the rage. Our first kiss. New world, new life, new beau. What would i be able to state. I was up to speed at the time. Enzo didn’t whine. â€Å"‘O state-of-the-art existence, that has such individuals in it,'† he stated, after I let him inhale once more. I grinned at him, my arms still around his neck. â€Å"You’ve been sparing that up,† I said. â€Å"Maybe,† he conceded. â€Å"I needed you to have a quality first kiss moment.† See. Most sixteen-year-old young men would have blamed a kiss so as to jump straight for the boobs. He blamed it for Shakespeare. A young lady could do more regrettable. â€Å"You’re adorable,† I stated, kissed him once more, at that point gave him a fun loving push and propelled myself into my folks, separating their canoodling and requesting their consideration. Both of them were our colony’s pioneers, and soon enough they would scarcely have the opportunity to relax. It was best I get in some quality time while I could. We embraced and giggled and afterward Gretchen yanked me back toward her. â€Å"Look what I have,† she stated, and push her PDA in my face. It demonstrated a vidcap of me and Enzo kissing. â€Å"You abhorrent little thing,† I said. â€Å"It’s amazing,† Gretchen said. â€Å"It really looks like you’re attempting to swallow his whole face.† â€Å"Stop it,† I said. â€Å"See? Look,† Gretchen tapped a catch, and the vidcap played in moderate movement. â€Å"Right there. You’re battering him. Like his lips were made of chocolate.† I was making a decent attempt not to giggle, since she was in reality directly about that. â€Å"Wench,† I said. â€Å"Give me that.† I grabbed the PDA from her with one hand, deleted the document, and gave it back. â€Å"There. Thank you.† â€Å"Oh, no,† Gretchen stated, somewhat, taking the PDA. â€Å"Learned your exercise about damaging the protection of others?† I said. â€Å"Oh, yes,† Gretchen said. â€Å"Good,† I said. â€Å"Of course, you previously sent it to everybody we know before you demonstrated it to me, didn’t you?† â€Å"Maybe,† Gretchen stated, and put her hand to her mouth, eyes wide. â€Å"Evil,† I stated, reverently. â€Å"Thank you,† Gretchen stated, and bowed. â€Å"Just recollect that I know where you live,† I said. â€Å"For the remainder of our lives,† Gretchen stated, and afterward we did embarrassingly girly screeches and had another embrace. Carrying on with a mind-blowing remainder with a similar 2,000 individuals risked being dead-blast exhausting, yet not with Gretchen around. We unhugged and afterward I glanced around to see who else I needed to celebrate with. Enzo was drifting out of sight, yet he was shrewd enough to realize that I’d hit him up. I investigated and saw Savitri Guntupalli, my parents’ partner, meeting with my father earnestly about something. Savitri: She was keen and proficient and could be underhanded entertaining, yet she was continually working. I got among her and Dad and requested an embrace. Indeed, I was about the embraces. Be that as it may, you know, look: You just get the chance to see your new world just because once. â€Å"Zoe,† Dad stated, â€Å"can I have my PDA back?† I had taken Dad’s PDA in light of the fact that he’d set the specific time the Magellan would skip from the Phoenix framework to Roanoke, and utilized it to make note of the most recent couple of minutes before the bounce. I had my own PDA, obviously; it was in my pocket. Almost certainly the vid-top of me kissing Enzo was hanging tight for me in my in-box, much the same as it was in the in-boxes of every one of our companions. I made a note to myself to plot vengeance against Gretchen. Sweet, pitiless vengeance. Including observers. What's more, livestock. In any case, until further notice I gave Dad back his PDA, gave him a kiss on his cheek, and discovered my way back to Enzo. â€Å"So,† Enzo stated, and grinned. God, he was in any event, enchanting when monosyllabic. The judicious piece of my cerebrum was addressing me about how fascination causes everything to appear to be better than it is; the nonsensical part (which means, a large portion of me) was advising the objective part to recover and really stuffed. â€Å"So,† I said back, not so charmingly, however Enzo didn’t appear to take note. â€Å"I was conversing with Magdy,† Enzo said. â€Å"Uh-oh,† I said. â€Å"Magdy’s not all that bad,† Enzo said. â€Å"Sure, for specific estimations of ‘not so bad,’ meaning ‘bad,'† I said. â€Å"And he said that he was conversing with a portion of the Magellan crew,† Enzo stated, fashioning along (charmingly). â€Å"They educated him concerning a perception relax on the team level that’s normally vacant. He says we could get an extraordinary perspective on the planet there.† I looked over Enzo’s shoulder, where Magdy was talking animatedly to Gretchen (or at her, contingent upon one’s perspective). â€Å"I don’t think the planet is the thing that he’s planning to view,† I said. Enzo looked back. â€Å"Maybe not,† he said. â€Å"Although to be reasonable for Magdy, certain individuals aren’t precisely making a decent attempt not to be viewed.† I abnormal an eyebrow at that; it was genuine enough, in spite of the fact that I knew Gretchen was more into the being a tease than everything else. â€Å"And shouldn't something be said about you?† I said. â€Å"What are you wanting to see?† Enzo grinned and held up his hands, disarmingly. â€Å"Zoe,† he said. â€Å"I just got the opportunity to kiss you. I think I need to deal with that somewhat more before proceeding onward to anything else.† â€Å"Ooh, pleasantly said,† I said. â€Å"Do these lines deal with all the girls?† â€Å"You’re the principal young lady I’ve attempted them on,† Enzo said. â€Å"So you’ll need to let me know.† I really reddened, and gave him an embrace. â€Å"So far, so good,† I said. â€Å"Good,† Enzo said. â€Å"Also, you know. I’ve seen your protectors. I don’t think I need them to utilize me for target practice.† â€Å"What?† I stated, mock-stunned. â€Å"You’re not scared of Hickory and Dickory, right? They’re not even here.† Actually, Enzo has a completely valid justification to be totally startled of Hickory and Dickory, who were at that point dubiously dubious of him and would joyfully cycle him out an isolated space in the event that he did anything moronic with me. Be that as it may, there was no motivation to tell him that yet. Great dependable guideline: When your relationship is minutes old, don’t blow a gasket the new press. What's more, in any case, Hickory and Dickory were passing on this festival. They knew they made the greater part of the people anxious. â€Å"I was really thinking about your parents,† Enzo said. â€Å"Although they appear to be missing, too.† Enzo motioned with his head to where John and Jane had been standing a couple of moments previously; presently neither of them were there. I saw Savitri leaving the regular region also, as though she unexpectedly had somewhere to be. â€Å"I wonder where they went,† I stated, for the most part to myself. â€Å"They’re the settlement leaders,† Enzo said. â€Å"Maybe now they need to begin working.† â€Å"Maybe,† I said. It was uncommon for either John or Jane to vanish without revealing to me where they were going; it was only a typical kindness. I retaliated the desire to message them on my PDA. â€Å"So, the perception lounge,† Enzo stated, getting himself back to the current subject. â€Å"You need to check it out?† â€Å"It’s on the team deck,† I said. â€Å"You figure we may get in trouble?† â€Å"Maybe,† Enzo said. â€Å"But what would they be able to do? Make us step out into the abyss? Even under the least favorable conditions they’ll simply instruct us to get lost. Furthermore, up to that point we’ll have a hell of a view.† â€Å"All right,† I said. â€Å"But if Magdy turn

A Short Diary of our History Term Paper Example | Topics and Well Written Essays - 1000 words

A Short Diary of our History - Term Paper Example The characterizing occasion in the nineteenth Century of American history was the extension of westbound. As it were, it was not the straightforward story of â€Å"Empire of Liberty†. I am of the view that refered to extension in 60 years after the acquisition of Louisiana in reality demolished the Republic sooner than it was normal (Foner 63). Following one hundred and fifty years of common war, number of Americans accused common war of bondage. It didn't really mean to target explicit section of the general public. The common war gave American individuals an opportunity to confront servitude as an issue strikingly (Foner). In my own view, bondage around the world when all is said in done and explicitly in the cutting edge world caused a stir about the standards of a cultivated society. This helps me the period to remember free exchanging of slaves in the Roman Empire, which was around then thought to be an edified country among the comity of country. The Industrial Revolution, which spread more than fifty years, assumed a key job toward monetary my turn of events. I think of it as an incredible change as far as transformation of hand sewed creation to machine made creation in the industrial facility premises. The turning and weaving machines, which were worked through the intensity of water exchanged over to steam power. This truly helped me in boosting modern development. Further, there can be no distinction of assessment among the engineers of American economy that it has changed the American culture and economy revolutionarily (Foner 107). Aside from different economies associated with the First World War, the war being referred to demonstrated surprisingly positive developments for me and the American individuals as far as fast development of their economy. I can say that referenced War expanded numerous chances of business, compensation for us other than attractive benefits to the indigenous business. Out of this war, America turns into the incredible intensity of the world just as the most preferred credit

How to Come Up With Interesting Essays With Informative Explanatory Essay Topics

How to Come Up With Interesting Essays With Informative Explanatory Essay TopicsWhen it comes to producing good, entertaining and informative essays, you should think of some informative, explanatory essay topics that you can use for your topic. This is not something that is really an aspect of writing that you necessarily have to think about a lot. For example, your writing has to be interesting enough to keep the attention of your readers.An example of an informative explanatory essay topics is one that discusses different types of people that are out there. If you would like to be able to write an essay that shows the reader the differences between various types of people, this could be a good thing to use. You can include a short list of people like types of people who drive on freeways, types of people who play sports in elementary school, types of people who eat meat from the supermarket, etc. If you write something like this, your reader will be able to see different types of people in different situations.When writing this sort of informational, explanatory essay topics, you have to be sure that you have plenty of information in order to make the reading interesting. The next thing to do is to put together a point and then a question so that you can help the reader to grasp what it is that you want them to do. You want to ensure that your audience understand the points you are making.If you would like to find some informative explanatory essay topics, it is possible to search the Internet and find lots of different websites that will give you ideas about this subject. The thing that you have to remember when using the Internet as a source of information is that the pages that seem the most useful to you might not always be the most useful to others. It is important to keep that in mind when looking through the different websites you look at.Another way to get ideas for informative explanatory essay topics is to talk to other writers. You can ask their o pinions on certain topics that you are thinking about writing about. This will help you see a variety of things that are out there and what people are interested in and what they would like to know about.In order to be able to write informative essay topics, you need to look at yourself and see how you can add some knowledge to your writing. When doing this, be sure to add some of your own knowledge. This will help your reader and make the reading experience more interesting.Another good way to find good ideas for this subject is to ask some of your family and friends. This is because you know that you can trust the opinions of your close friends. You might even find a few things that you already knew but were afraid to share with your friends.Informative essay topics are something that you have to look into if you want to come up with something that is engaging. With informative essays, you will come out with something that is valuable and informative. You can work on writing infor mative essays without worrying about getting lost or never knowing what is going to happen.

The Process of Ipo - 3185 Words

A Guide to the Initial Public Offering Process Katrina Ellis (kle3@cornel.edu) Roni Michaely (rm34@cornell.edu) and Maureen O’Hara (mo19@cornell.edu) January 1999 *All Authors are from Cornell University, Johnson Graduate School of Management, Cornell University Ithaca NY 14853. Michaely is also affiliated with Tel-Aviv University. A Guide to the Initial Public Offering Process A milestone for any company is the issuance of publicly traded stock. While the motivations for an initial public offering are straightforward, the mechanism for doing so is complex. In this paper, we outline the process by which companies are brought to market in an initial public offering. Our goals here are to delineate the specific steps†¦show more content†¦The remaining portion of the gross spread (approximately 20%) is used to cover underwriting expenses (underwriter counsel, road show expenses, etc.). If anything remains after deducting all expenses, it is divided proportionately among the underwriter and syndicate members depending on the amount of securities each underwrote. One of the lead underwriter’s first-agenda items (usually before any significant expenses have been incurred) is to draft a letter of intent. Indeed, an important aspect of the letter of intent is to protect the underwriter against any uncovered expenses in the event the offer is withdra wn either during the due diligence and registration stage, or during the marketing stage. Thus, the letter of intent contains a clause requiring the company to reimburse the underwriter for any out-of-pocket expenses incurred during the process. Another important aspect of the letter is the gross spread or the underwriting discount. In most cases, the gross spread is 7% of the proceeds (see Chen and Ritter, 1998 for an excellent discussion of the uniform size of the gross spread). 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While the motivations for an initial public offering are straightforward, the mechanism for doing so is complex. In this paper, we outline the process by which companies are brought to market in an initial public offering. Our goals here are to delineate the specific steps†¦show more content†¦1 The power of Congress to enact legislation regulating securities transactions is based in the Commerce Clause of the constitution. The Commerce Clause which is contained in Article I, Section 8 of the constitution gives Congress the power â€Å"to regulate commerce †¦ among the several states †¦Ã¢â‚¬  So long as a transaction makes use of â€Å"any means or instruments of transportation or communication in interstate commerce†, it will fall within the reach of the federal securities laws. This includes the use of telephones and the mails. It is rare that a transaction will not use some instrumentality of interstate commerce and will thus fall outside the reach of the law. In addition, Congress has given the Securities and Exchange Commission the authority to administer the securities laws and to promulgate rules and regulations to supplement its enforcement powers. These additional rules are necessary to clarify statutes that are vague or ambiguous or to make substantive additions to the statutes so long as they are not inconsistent with the legislatively enacted statutes. In addition to the federal laws, the states all have their own securities laws, 4 To achieve this, the underwriter has a â€Å"due diligence† requirement to investigate the company and verify the information it provides about the company to investors. 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Wesley s Theology Of Justification, Sanctification, And...

This week’s reading concentrated on the relational aspects of the second and third persons of the trinity and how they contribute to Wesley’s theology of justification, sanctification, and assurance. Wesley saw the Christ as holding the three offices of prophet, priest, and king which I hear within my studies on a regular basis. Also, Wesley sees Jesus as being Creator, Author, Supporter, and Preserver from his relational position within the trinity. Even though I have difficulty accepting the idea of Jesus atoning for humanity’s sins, Wesley apparently accepted it whole heartedly through his understanding of the rhetoric of the day such as the satisfaction theory and penal substitution. Regardless of how it was accomplished, it is clear that Wesley found it to be a sacrifice of love for humanity and that love carries forward into the third person of the trinity, the Holy Spirit. Wesley met the filioque controversy head on by stating with certainty that the Holy Spirit is the essence of the Christ and of course God. With this perception, Wesley makes an easy transition from the loving sacrifice of Jesus moving into the prevenient grace which stirs within each person due to the presence of the Holy Spirit. I found it interesting that Wesley categorizes the gifts of the Spirit into extraordinary and ordinary. Then again, it can simply be a continuance of his loathsome sentiment toward ecstatic worship. The tongues bestowed upon the early church were extraordinary yet finiteShow MoreRelatedMy Personal Experience Of God7569 Words   |  31 Pageshuman need for divine grace? â€Å"By Grace are ye saved through Faith.† Ephesians 2:8 was the scripture text Wesley used for his sermon on Salvation by Faith which he preached June 18, 1738 at St. Mary’s Oxford. According to Heitzenrater; â€Å" Wesley, and the People Called Methodist, I came across some interesting events especially with the rise of Methodism and the early years of Revival. Wesley understood the factor that Divine grace precedes human decision and existed prior to anything humanity may

The World Of The Holocaust - 3420 Words

The Holocaust (Ancient Greek word for: a sacrifice completely burnt on the altar) also known as the Shoah (Hebrew word for: which specifically denotes the Nazi effort to annihilate the Jew, â€Å"catastrophic†), was the methodical, administrative, state-sponsored persecution of the murder of six million Jewish People, between 30th January 1933 to 8th May 1945. This annihilation was initiated by the members of the National Socialist (Nazi) Party and its collaborators who seized power in 1933. The Nazis believed in the doctrine of racial superiority, that Germany were â€Å"racially superior† and that the Jews, deemed â€Å"inferior†. During this era of the Shoah, Nazi Germany also targeted other groups of their supposed â€Å"racial inferiority†: Gypsies, the†¦show more content†¦Within months of Hitler becoming chancellor, he introduced a law that allowed compulsory sterilisation to those people with physical or mental disabilities where they wer e legally forced to have an operation to stop then from having children. In total 400 000 were sterilised and approximately 5000 people died. On top of this 70 000 were killed under the ‘T4’ euthanasia program, the Germans first program of mass murder, preceding the genocide of the European Jewry. Eventually the Nazis gradually restricted the rights of the German Jewish citizens where Anti-Semitism and Eugenics (a pseudoscience that aims to ‘improve’ the human gene pool) combined in Germany racial policies. This violence continued against the Jewish people and sought to remove all Jews from the government, where Nazi followers were encouraged to commit acts of violence and destruction against Jews and their property. The laws also limited the number of Jewish students allowed in public schools, many were banned from public places, and Jewish officers were expelled from the army, and transferred ownership of many of the Jewish business to non-Jewish Germans . Similar Nazi obligations were also pressed on other groups like the Romani people and from 1936 they were forced into internment camps. As Hitler’s policies began to take hold, many Jewish People (and Germans), refused to believe the reality of what was occurring around them. Some people left Germany, including the famous

Endeering Day Spa Essay Example For Students

Endeering Day Spa Essay The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage customers to benefit from the convenience and services it offers. Endeering Day Spa will focus on its client requests, specialty services, premier products, and competitive pricing. Their mission is to supply services and products that enhance clients physical health, appearance, and mental relaxation. The marketing objective is to promote rapid growth and profitability through effective implementation of the strategy. Owners, Matt and Heather Deering, have successfully ran a reputable school that teaches esthetics, massage therapy, manicuring, and many other services. They have an extensive background in this industry and have a very good reputation. Endeering Day Spa will, upon commencement of operations, sell a wide range of beauty services and products. It will provide quality nail and skin services, along with body treatments. Courses and information on homeopathic treatments will also be available. What will set Endeering Day Spa apart from the competition is the commitment to provide all of these specialized services in one convenient location. The basic market need is to offer a variety of services at reasonable prices, for the owe-it-to-yourself clients, through a personalized spa that offers excellent service and treatment that encourages people to pamper themselvesWe possess good information about our market and know a great deal about the common attributes of our potentially loyal clien ts. We will leverage this information to better understand whom we serve, their specific needs, and how we can better communicate with them. The profile of the Endeering Day Spa customer consists of the following geographic, demographic, psychographic, and behavior factors:Our immediate geographic market is the Maryland Heights area, with a population of 24,470. The City of Maryland Heights encompasses 23.14 square miles of geographic area in need of our products and services. Maryland Heights is home to many of St. Louis’s major employers. The Riverport Casino Complex is Maryland Heights largest employer, with about 3,240 employees. Other local businesses with more than 500 employees are Edward Jones, Quest Diagnostics Clinical Laboratories, Mastercard International, United Healthcare of the Midwest, Watlow Electric Manufacturing, Electronic Data Systems, KY Pharmaceutical Company, and Schnucks Markets, Inc. Maryland Heights’ residents are mobile. Of the residents her e in 1999, 61 percent have moved in since the city incorporated in 1985. The City of Maryland Heights has a relatively young population base. Over half of the total population is between the ages of 14 and 44. The predominately young age distribution is most likely associated with the high number of multi-family housing units within the city that are attractive to young persons. The 1999 median age was 31.4 years. The City of Maryland Heights contained a relatively well educated population in 1990. Census data indicated that overwhelming majorities, approximately 86%, of the residents are high school graduates and 66% of the high school graduates have some college education. A household annual income in excess of $43,000. Age range of 20 to 45 years, with a median age of 32. Rents apartment or owns their home, townhouse and/or condominium valued at approximately $88,000. Work in a professional/business setting in Maryland Heights and its surrounding areas. Personal appearance is a p riority. Has strong awareness of the necessities of mental well being and physical healthAssociates spas as a prestigious form of â€Å"self-pampering†Initial Question Results: The staff will note customer responses to the How did you hear about us? question. We attempt to correlate that with our advertising and promotional activities and referral-generation programs. Suggestions: The suggestion box is another method to gain additional information from clients. Some of the most productive questions are: oWhat suggestion do you have to improve the quality of service? oWhat other products or services would you like to have available? Competitive Shopping: We will continually shop other day spas. We plan to visit each competitor in our market at least once each quarter for competitive information, and we subscribe to many catalogs that have beauty products, herbs, essential oils, and other specialty products available to the market. Endeering Day Spa is providing its customers the opportunity to relax and pamper themselves in a comfortable environment. They have the choice of many services that will help them look and feel better. They desire their experience to be personal, unique, and informational as well as a form of stress relief. We seek to fulfill the following benefits that we know are important to our clients:Selection A wide variety of services, products and treatments. Accessibility The client can directly purchase beauty products used in the spa. Personal Client Services Employees have had extensive training and can help clients design a spa package that would be most beneficial for them. This enables clients to benefit from suggestions regarding the services and products in a manner to complement their skin type and individual needs. They also have access to information on home treatment taught by professionals at the spa. Pshycology test EssayStrong relationships with suppliers of beauty products that offer credit arrangements, flexibility, and response to special product requirements. Excellent well trained staff, offering personalized customer service. Location: providing an easily accessible location for customers. We are currently the only day spa located in the City of Maryland Heights. Environment: providing an environment conducive to giving professional service in an attractive, relaxing atmosphere. Convenience: offering clients a wide range of services in one setting, and extended business hours. Reputation: reputation of the owner and other technicians as providing superior personal service. Great referral benefits for clients. In-store complimentary juice bar and refreshments. Growing market with a significant percentage of our target market unaware that we exist. Continuing opportunity through strategic alliances for referrals and marketing activities. Benefiting from high levels young professionals in the area. Continuing awareness of spa industry and its importance to health. Increasing sales opportunities beyond our 20-mile target area. Internet potential for selling beauty products to other markets. Competition from a current high profile day spas. Salary commission structure of employees. Potential new competitors in the areaCompetition in the area comes from the following three day spas:Green Door Spa – Plaza Frontenac: Green Door has a very good name in the spa industry. They have been around for a long time. Their pricing is very high but they can get away with this because of the location and market they serve. They are associated with prestige and a certain amount of glamour is represented here. Although we aren’t specifically targeting the same clientele, we would like Endeering Day Spa to also represent prestige and glamour. Ginger Bay – Manchester: Ginger Bay has also been around for several years. They will be our largest competitor. They located less than 10 miles from our spa. They have the major share of our target market. We hope to attract and serve many of the clients that they are currently serving. Our advantage is that we offer the same services but at a significantly lower price. We are also located closer to our target market. Cary Obrien’s-St. Charles: Cary Obrien’s is new to the industry. They have a lot of new clients and are comparatively priced. They offer many of the same services we will be offering and also have a full service hair salon. This is a major advantage for them. However, they are located in St. Charles, which is approximately 10 miles away. There is a lot of traffic during some of our peak hours of operation. Our target market lives in Maryland Heights and if they are currently clients at Cary Obrien’s, we feel that they would prefer not to deal with the traffic heading toward St. Charles. Heather Deering, the owner, is the one primarily responsible for marketing activities. This is in addition to her other activities, and she does depend on some outside resources for mailings and graphic design work. Heather intends to delegate responsibilities for special event planning to Matt Deering. The personnel plan calls for a receptionist who will greet customers and receive payments for services and products. There will be one nail technician, three estheticians, and a massage therapist. Everyone but the receptionist will be contract workers, and will be paid a sliding commission scale based on the amount of revenue created. Like any new ventures, there are many risks involved in opening a new business. Although a significant amount of market research supports the opening of the Endeering Day Spa, there will undoubtedly be obstacles to overcome in the near future. Heather and Matt Deering have dedicated a tremendous amount of time and effort in developing a product that meets the needs of their target market. They must not stop here. In order to be successful, they will need to continue market research and listen to the demands of their market. The industry is booming and with careful planning and marketing, the Deerings will be on their way to a prosperous and successful future. Bibliography: